Baselworld 2019 marked a significant turning point for Breitling, a brand undergoing a substantial revitalization under the leadership of CEO Georges Kern. The show wasn't just about showcasing new timepieces; it was a statement of intent, demonstrating a renewed focus on design, craftsmanship, and a broadened appeal to a wider audience. Breitling's presence at Baselworld 2019 was nothing short of dominant, with a series of impressive releases that showcased their commitment to both their heritage and a forward-looking vision. This article will delve into the key highlights of Breitling's Baselworld 2019 collection, exploring the diverse range of watches unveiled and the strategic direction the brand was charting.
Baselworld 2019: Breitling Superocean 46, 44, 42 and 36. Live
One of the most significant announcements from Breitling at Baselworld 2019 was the revamped Superocean collection. This iconic dive watch line received a comprehensive overhaul, reflecting Breitling's commitment to modernizing its classic designs. The collection was launched in four sizes: 46 mm, 44 mm, 42 mm, and a notable addition – a 36 mm model. This strategic move to introduce smaller sizes, particularly the 36 mm variant, demonstrated Breitling’s intention to expand its appeal beyond its traditional male-dominated customer base. From a massive 48 mm — featured in previous iterations — all the way down to a 36 mm perfectly suited for small wrists or for women, the new watches are certain to appeal to people with a diverse range of preferences and wrist sizes.
The design updates were subtle yet impactful. The new Superocean models featured improved readability, thanks to enhanced luminescence and clearer dial markings. The cases, crafted from stainless steel, maintained the robust, tool-watch aesthetic that defined the Superocean line, while incorporating contemporary design elements for a more refined look. The choice of bracelets and straps also expanded, offering options to suit different styles and preferences. The inclusion of a ceramic bezel insert on some models added a touch of luxury and durability, further enhancing the appeal of the updated Superocean collection.
Baselworld 2019: Full Show's Highlights
Breitling's Baselworld 2019 presence was not solely focused on the Superocean line. The brand showcased a wider range of watches, each reflecting a specific facet of their heritage and design philosophy. The event was a powerful demonstration of Breitling's revitalized brand identity and its commitment to producing high-quality, versatile timepieces for a diverse customer base. The overall impact of their presence at the show cemented their position as a major player in the luxury watch market, signaling a period of significant growth and innovation.
The show’s highlights extended beyond specific product launches. Breitling’s booth itself was a carefully curated experience, reflecting the brand's new aesthetic and brand identity. The atmosphere was one of refined modernity, showcasing the watches in a sophisticated and engaging manner. This meticulous attention to detail extended beyond the physical display, encompassing the brand's overall communication strategy at Baselworld 2019.
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